Meet the influencer cat with over 50,000 social media followers

Believe it or not this cat is making millions of dollars as an influencer.
There is an incredible rise for Pet influencers thanks to a surge in animal adoptions during the pandemic. In the US, pets who endorse everything from e-commerce to clothing brands, are part of a $100bn market, but Asia could very well be the next big destination for these furry influencers.

We caught up with one of the region’s up-and-coming stars.