Believe it or not this cat is making millions of dollars as an influencer.
There is an incredible rise for Pet influencers thanks to a surge in animal adoptions during the pandemic. In the US, pets who endorse everything from e-commerce to clothing brands, are part of a $100bn market, but Asia could very well be the next big destination for these furry influencers.
We caught up with one of the region’s up-and-coming stars.